Our policy is one of making advertising more relevant to its potential audience. The data we collect ensures we improve the user experience whilst protecting the privacy of the individual. We do not collect any personal identifying information from ad serving cookies without your consent.
Addition+ adheres to the IAB Europe OAB framework, details of which can be found here
WHAT DATA DO WE COLLECT?
Addition cookies store the following anonymous non-person related data (Non-PII):
- Browser type (such as Internet Explorer 5.0)
- Operating system (such as Macintosh)
- Date and time at which a specific banner was delivered
- Web address of a web page visited
- IP address
Non-Personally Identifiable Information (Non-PII) is information that cannot by itself be used to identify an individual person.
We do not collect the following Information from the user:
- Credit card details
WHY DO WE COLLECT THIS DATA?
This data is collected by our system to ensure our campaigns are delivered to users in a relevant way. This data also determines when, where and the number of times a user sees a specific advert. The data is also collected in an aggregated form so no personal information can be deduced from it.
HOW WE USE THIS DATA
The data allows us to tailor the advert shown to both the content the ad is displayed with as well as showing campaigns based on the user’s past viewing habits. We do not sell, pass on or share our data with any third party.
HOW YOU CAN OPT OUT OF DATA COLLECTION
We respect the wishes of users who would not like us to collect this anonymous data. Please click the following link to opt out:
Should you have any queries regarding data collection, please contact us:
Data Protection Officer
6-9 Long Lane
London, EC1M 9HF, United Kingdom