Addition Plus takes relevant advertising to a brand new level

19th May 2016
by Jacqui Wallis

As the UK’s first ever IAB Leadership Summit sets out to “create the right environment for digital advertising to thrive”, it’s the perfect time to launch our latest technology.

Called Illuma and inspired by French sociologist Pierre Bourdieu, our new technology is helping brands large and small around the world to find and connect with new, relevant audiences online.

Addition Plus has trialled the new technology with a series of clients. The results show when Illuma is added to campaigns there is a clear uplift across the board, with campaign performance increasing instantly. The trials also confirmed Illuma is effective in both niche and mainstream sectors.

Addition Plus CTO Peter Mason said:

“We are a next generation media company driven by technology, publisher insight and innovation. We use technology and the human curation of data to bring publishers, agencies and brands closer together.”

Peter Mason, CTO, Addition+

Mason continued: “That’s how we devise effective media campaigns that connect our clients with their customers around the world. Every day, and with each unique client, we love to explore the nuances of a brand and its potential audience in a forensically targeted and relevant way – helping the brands we work with to find new audiences, expand and achieve more than they ever imagined. So I’m really excited to launch Illuma.”

Addition Plus is based in London, with offices in Spain, China, Singapore and Hong Kong. The company works across many sectors, specialising in Travel and Financial Services. Clients in the UK include NEST, Caxtonfx and HomeSeller.

Through its investment in R&D, Addition Plus is constantly looking for new ways of working with ambitious brands that go beyond what standard optimisation tools offer, as relevance and tailored communications become more and more important to consumers and advertisers, and Illuma is the latest iteration of that quest.

To find out how Illuma can help your business call Addition Plus on 0207 490 7713

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