High fives all round for Addition Plus after being shortlisted for five RAR awards

There was cause for much celebration at Addition Towers last week as we were nominated for a clutch of RAR awards.  This year, we have achieved a record breaking nomination for FIVE awards including media buying, service delivery, data, advertising and analytics.

Looking at the list as a whole, it is a good representation of what we love doing! We have always thought that if you love what you do, work will never be hard, and nothing could be truer of our work at Addition Plus.  Being able to deliver cutting edge data driven campaigns for clients that have proven success gives the team a great buzz.

Winning awards is great too – but the RAR awards are something special.  Unlike other industry awards, they are not given out on the basis of a judging panel, but instead determined by the (anonymous) scoring of our existing clients.

These awards are also massively competitive – there are over 140 agencies vying for this recognition and only a handful nominated for each category.  The awards themselves have been going since 2013 and there are 18 categories in total.

Last year we were so pleased to have won two RAR Digital awards and we are hoping to build on that success this year, to have been nominated in these categories is a great start.

For us, initially working with RAR was a brilliant way to access a feedback loop that provided insights on ways to improve our service.  Knowing our clients have recommend and rated our services highly is a fantastic feeling.  Understanding that their ratings and comments have seen you nominated for awards is just amazing.

Our passion has always been about making our clients’ businesses more successful.  We have a drive to learn about their challenges and a real desire to solve the business challenges they face.  This desire powers the decisions we make in our R&D projects.  We are currently rolling out a new in-house interface for our clients and building bespoke analytical models based on the feedback we have had from our clients and the services that they need.  As a business we are driven to provide more and to provide better.

So, whilst we will keep our fingers crossed that we might win one of these categories, we know that we will keep on working hard to make our clients more successful and ensure that they win in their business challenges every day. That is the best reward of all.