Case study: delivering live content through display for SWIFT Innotribe
16th February 2018
by Jacqui Wallis
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“Addition+ delivered a highly engaging campaign that exceeded all our targets. Especially through the use of live content units, we found an innovative way to keep building our event’s audience. And this is an approach we will keep building on in future.”
Kevin Johnson, Head of Innovation Programmes, Innotribe
Innotribe was launched in 2009. Benefiting from SWIFT’s central role within the financial industry, Innotribe seeks to reinforce the importance of collaboration when it comes to innovation, supporting all actors of the FinTech sphere, including SWIFT, to move forward together. Its Sibos event allows for 8,000 people from the industry to share ideas during a three day conference.
Goals
- Pre- and post-event, drive interest in Innotribe@Sibos conference
- During live event, attract additional audience in real-time for its content, targeting niche, engaged audience
Results
- 4x amplifications from content units quadrupled conference numbers
- 19.6s average video play time per unit
- 3x performance – campaign CTR vs. industry average
The Addition+ difference
- Improving performance – Addition+ used machine learning to optimise the campaign, before, during and after the event, maximising responses and conversions.
- Targeted scale – Using data analysis, we targeted relevant audiences in real-time, inviting them to watch the event live. Algorithms built in-house provide sustainable, accurate scale.
- Live innovation – Creating units with live content brought novelty as well as immediacy to campaign. It also helped build engagement with a senior business audience.